I have been curious about Butter London's makeup products for a while now, but I have been hesitant to buy anything because I don't see too many reviews about them. However, when I saw the Midnight Gander set, I thought $32 for 6 full size eyeliners was a great deal, so I picked it up. Though it looks like it's sold out everywhere online, other than the Butter London website, all of the WINK Eye Pencil shades are permanent and available separately. I was very excited to get my hands on this set, but I have to say, I'm not as impressed with it as I hoped I would be. The shades are gorgeous, and I will still get plenty of use out of them, but the formula just doesn't measure up to some other great eye pencils on the market.
First of all, let's talk about the shades themselves. I find all of them to be very wearable, even the blue and the purple. The black and the brown have a very classic creme finish, and I love how rich the colors are. The blue and purple are described as shimmers, but aside from a very slight metallic sheen, they don't look all that shimmery. I actually think it's a good thing, because those shades stand out enough on their own. Finally, the gray shade is the only truly shimmery one—you can actually see small shimmer particles in it (click on the photo to take a closer look). As far as formula goes, the black, brown, and blue are very pigmented, soft, and go on incredibly smoothly. The gray feels a bit dryer, just because of the shimmer, but it still goes on nicely. The most disappointing shade is the purple: it is noticeably less pigmented than the others, and it takes a few swipes for the color to be fully opaque and mostly even.
Now, onto my issues with the formula. While these pencils are definitely smudge-proof, they are not waterproof. An eye primer is a must under these, and I definitely can't rely on them staying put on the waterline. Indigo Punk (the purple) actually fades as the time goes by, even from the eyelids. The other shades are much more long-lasting, but still fade eventually. Considering the fact that the full price of these is $18 each, I just don't think their performance justifies the price. A minor complaint of mine also is that you have to sharpen these—I wish they were twist-up, I'm not a fan of sharpening liners.
In the end, I think the Midnight Gander set is worth the price, but I wouldn't spend $18 on one WINK Eye Pencil. I thought I would do a quick ombre liner look with these, and I think they look very nice on—I just wish they were waterproof (or at least more long-lasting). In the photo, I used Earl Grey and Indigo Punk, with a thin line of Union Jack Black right on top of my lashes.
Have you tried the Butter London WINK Eye Pencils? What's your favorite eye liner formula?